# fundraiser Market Research Report - United States

**Generated on:** 2026-02-26 15:07:05.972081  
**Industry:** fundraiser  
**Geography:** United States  
**Details:** https://winners-circle.org/

Program Overview
Throughout the course of one academic year, high school students will build a high-performance Factory Five vehicle from the ground up. Using a project based curriculum created by WCP, our teaching artists will guide students through the process of creating a functioning racing organization over one school year. The program is focused on more than just the technical process of building a car, but what it takes to develop an entire racing team as a business.

WCP students will participate in activities and classes designed to introduce them to an array of fields including marketing, journalism, video production, and public relations—allowing the exploration of professional skills earlier in life. A thread of social-emotional development topics will also be included, and workshops will be incorporated to ensure that we address the needs of our students holistically. Through shared experiences, students will learn the connection between car building and race production; including the complex structure of professionals that work in a range of different careers to make an organization thrive.

Field trips, guest speakers, and opportunities to shadow professionals in their fields of interest give our students immersive experiences in real-world settings . Additionally, internship opportunities as well as a continued professional career pathway through Alfred State College’s Motorsports Program are available to our alumni.

Volunteer your time, resources, services, or location to the coolest STEAM program ever. It is thanks to people like you that we can continue to grow!

First Name *
Last Name *
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Why you should choose us?
 

WCP provides students real project management skills that prepare them to be successful in a multitude of careers. A unique opportunity for students to use teamwork that forces them to critically think and collaborate while running their own organization!


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STEAM Education
WCP combines all aspects of Science, Technology, Engineering, Arts and Math through the prism of racing.

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Explore Racing Worlds
WCP has collaborated with several racing organizations to provide students with a behind the scenes opportunity at the inner workings of racing. This includes trips to race tracks across the country.

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Internship
WCP has collaborated with higher education institutions based on Motorsports and race teams to provide opportunities for dedicated students to shadow professionals in their field of study. We have had success stories of our students being in the pit on race day with championship teams!

Upcoming Events

We inspire fresh, young, innovative minds through STEAM programs embedded in the exciting world of car racing.

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Sep 7th
WCP car-testing

WCP car-testing with Chris Dyson and Alfred State Motorsports Team at Waverly High School.

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Sep 9th - Sep 11th
WCP championship week at Watkins Glen International Raceway

Students Will get a chance to see their vehicles hit the track at the world-famous Watkins Glen International Raceway.
Students will tour the paddock and get a chance to talk to the teams about preparation and what it takes to run a racing organization.
Students will get an opportunity to tour an array of tech stations and learn about the inner workings of racing.
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Sep 29th - Sep 30th
Cob Building Team Experience

Two-day, hands-on seminar of natural building led by Matteo Lundgren.
Students will learn teamwork and team-building skills as they assemble a cob pizza oven and cob outdoor classroom.
First official class of Pathways to Success.
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Nov 10th
Alfred State Field Trip

Students will tour Alfred State College
Students will meet with the leadership of Alfred State Motorsports and learn about post-secondary educational opportunities and careers in Motorsports
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Jan 13th
Entrepreneurial Seminar at Watkins Glen High School

Students will have the opportunity to meet with a panel of entrepreneurs ( Q & A format)
Guest speakers will include local business owners as well as some guest celebrities Speakers
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Mar 31st - Apr 1st
Factory Five/Dyson Lab Field Trip

2-day fun-filled tour of Factory Five led by CEO Dave Smith on day one.
Students will also participate in a team-building race course with go-karts.
Trip to Poughkeepsie NY with Trans-Am champion, Chris Dyson—includes a tour of his lab where all the magic happens!
Walkway over the Hudson.
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May 19th
BMW/NYC fundraiser gala

Students will tour the east coast headquarters of BMW and meet with the BMW Youth Initiative as they explore career opportunities.
Students will participate in fundraising event for WCP with guest celebrity speakers and business owners in attendance. A real networking opportunity for the students to market the program and explore career opportunities.
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Jun 9th
End-of-Year Celebration

Parents, students and partners will be treated to an end-of-the-year event to showcase what they have accomplished throughout the project.
Guest speakers and celebrities will be in attendance and there will be a special screening of the documentary “ From zero to Hundred” will be shown
What our students say?

We inspire fresh, young, innovative minds through STEAM programs embedded in the exciting world of car racing.

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# Fueling WCP’s Fundraising Engine: A U.S. Motorsports-STEAM Growth Playbook (2026–2029)

## Executive Summary

The U.S. philanthropic landscape in 2026 offers a high-octane environment for the Winners Circle Project (WCP). Giving to education has surged to **$88.32 billion** (+13.2% year-over-year), outpacing inflation and marking education as a top-three priority for donors [1] [2]. Simultaneously, the K-12 STEM education market is projected to grow at a **13.8% CAGR**, driven by demand for hands-on, workforce-ready skills [3].

WCP is uniquely positioned to capitalize on this momentum. Its "build-to-race-to-business" model—where students construct full-scale Factory Five vehicles and run a racing organization—differentiates it sharply from competitors focused on karting or miniature models. However, WCP faces critical risks: a heavy reliance on program service revenue (99.1% in FY2025) and a sharp decline in contributions (down to 0.8% of revenue) [4]. To achieve sustainable national scale, WCP must rebalance its revenue mix, leverage record-high corporate giving ($44.4 billion), and optimize digital fundraising to capture the 25–34% of annual giving that occurs in Q4 [1] [5].

**Strategic Priorities for 2026–2029:**
* **Rebalance Revenue:** Shift from >99% program reliance to a healthy mix of 30–40% contributions by FY2028 to mitigate volatility [4].
* **Monetize Partnerships:** Convert relationships with BMW, Factory Five, and Watkins Glen into multi-year, six-figure corporate tiers ($25k–$75k) focused on workforce pipelines [6] [7].
* **Digital Acceleration:** Implement a recurring giving program to capture the 31% of online revenue now driven by monthly donors [8].
* **Compliance & Risk:** Immediate registration in top donor states and strict adherence to IRS vehicle donation rules (Form 1098-C) are essential as operations expand beyond New York [9] [10].

## U.S. Fundraising Landscape for Education/STEAM

### Education giving surges to $88.32B, outpacing the sector
In 2024, charitable giving to education reached an all-time high of **$88.32 billion**, a **13.2% increase** (9.9% inflation-adjusted) [1]. This growth outpaced the broader charitable sector, which grew at 6.3% [11]. Education is now the third-largest subsector for philanthropy, capturing 14% of total giving [2]. This trend is fueled by a recognition of the need for workforce development and "Industry 4.0" skills (robotics, AI, manufacturing), directly aligning with WCP's mission.

### Donor mix: Individuals dominate, but corporate giving hits records
* **Individuals:** Remain the engine of U.S. philanthropy, contributing **$392.45 billion** (66% of total giving) [1]. However, participation from small donors ($1–$100) has declined by **11.1%**, signaling a need to focus on retention and mid-level donors [12].
* **Corporations:** Corporate giving reached a record **$44.40 billion** (+9.1%) in 2024 [1]. This is driven by pre-tax profits and a strategic shift toward CSR initiatives that offer tangible workforce pipelines—a perfect fit for WCP’s automotive technician and engineering pathways.
* **Foundations:** Giving rose to **$109.81 billion** (+2.4%) [11]. Notably, smaller foundations are increasingly offering General Operating Support (GOS), with nearly 50% of their grants being unrestricted, providing crucial flexibility for nonprofits [13].

### Seasonality and digital: The Q4 conversion window
The final quarter of the calendar year remains the critical window for fundraising.
* **Q4 Volume:** **34%** of all annual giving occurs in October, November, and December [5].
* **The "Golden" Days:** Donations made on the final three days of the year (Dec 29–31) account for **10%** of annual online revenue [14].
* **Device Behavior:** **45%** of online donations are made on mobile devices, though the average gift size on desktop ($145) is nearly double that of mobile ($76) [14].

## WCP Today: A "Build-to-Race-to-Business" Model

### Differentiation: Full-scale integration
WCP stands apart by integrating technical manufacturing with business operations. Unlike standard STEM programs, WCP students build a **Factory Five MK4 Roadster** from the ground up while simultaneously managing a racing team's marketing, public relations, and finance departments [15] [16]. This holistic approach culminates in competition at **Watkins Glen International**, providing real-world validation of both the vehicle and the business model [16].

### Financial Snapshot: High program reliance
WCP’s financial profile (FY2025) indicates a need for diversification:
* **Revenue:** $1.105 million, with **99.1%** coming from program services (likely school contracts and vehicle sales) and only **0.8%** ($9,332) from contributions [4].
* **Net Income:** The organization posted a net loss of **-$190,635** in FY2025, following a smaller loss in FY2024 [4].
* **Implication:** The sharp drop in contributions (down from 45% in FY2023) exposes WCP to significant risk if program revenue fluctuates. Rebuilding the philanthropic base is urgent.

### Anchor Partnerships
WCP has established a formidable ecosystem of partners:
* **Factory Five Racing:** Provides the vehicle kits and technical platform [17].
* **Watkins Glen International:** Hosts championship weeks and car testing [16].
* **BMW Youth Initiative:** Hosts the NYC fundraiser gala and provides career exploration tours [18].
* **Alfred State College:** Offers a direct career pathway and internships for alumni [16].
* **Chris Dyson:** The Trans-Am champion provides technical mentorship and lab tours [16].

## Channel Benchmarks & ROI Targets

To stabilize revenue, WCP should target the following benchmarks for a sub-$10M nonprofit in the 2026 landscape.

### Digital Conversion & Retention
* **Email Efficiency:** Nonprofits raise an average of **$58 for every 1,000 fundraising emails** sent [8]. Small nonprofits often outperform this, averaging **$6.15 per email contact** due to closer community ties [14].
* **Monthly Giving:** Recurring donors are the bedrock of stability. Monthly giving now accounts for **31%** of all online revenue, with an average gift of **$24** [8] [14].
* **Retention:** The sector-wide donor retention rate hovers around **32–45%** [14] [19]. However, retention for monthly donors is significantly higher, often exceeding 80%.

### Event ROI Guardrails
Events like the BMW Gala and Watkins Glen track days are high-touch but cost-intensive.
* **ROI Target:** The median ROI for fundraising events is **4.5** (raising $4.50 for every $1 spent) [20].
* **Cost Per Dollar Raised (CPDR):** The median CPDR is **$0.18** [20]. WCP should aim to keep event CPDR below $0.25 to ensure profitability.

| Metric | Industry Benchmark (2024–2026) | WCP 12-Month Target |
| :--- | :--- | :--- |
| **Email Revenue** | $58 per 1,000 sends [8] | $75 per 1,000 (via video content) |
| **Monthly Giving Share** | 31% of online revenue [8] | 35% of online revenue |
| **Avg. Online Gift** | Desktop: $145 / Mobile: $76 [14] | Desktop: $160 / Mobile: $85 |
| **Donor Retention** | ~45% overall [14] | >50% (via stewardship) |
| **Event ROI** | 4.5 ($0.18 cost per dollar) [20] | >4.0 ($0.25 cost per dollar) |

## Competitive Landscape

WCP occupies a unique niche between karting programs and miniature engineering challenges.

| Organization | Program Model | Key Partners | Differentiator |
| :--- | :--- | :--- | :--- |
| **Winners Circle Project (NY)** | **Full-scale Factory Five build** + Racing Business curriculum (Academic Year) | Factory Five, BMW, Watkins Glen, Alfred State | **Real-world manufacturing** combined with entrepreneurship. |
| **Urban Youth Racing School (PA)** | 10-week modules: Karting, CNC, Drones, iRacing | Chevy, Boeing, NASCAR, Gene Haas Fdn | **Pipeline scale:** Proven track record of placing students in NASCAR/engineering jobs [21] [22]. |
| **NXG Youth Motorsports (IN)** | Weekend Karting + Life Skills; expanding to permanent campus | IndyCar, IMS, Honda, Lucas Oil | **Access:** Low barrier to entry; strong focus on BIPOC youth in racing hubs [23] [24]. |
| **STEM Racing Global** | Miniature F1 car engineering & racing (Global) | Formula 1 ecosystem | **Scale:** Global brand recognition and standardized curriculum [25]. |

**Strategic Implication:** WCP should lean heavily into the "Full Scale" differentiator. While others simulate engineering or focus on driving, WCP students build a *real* car. This is a compelling hook for automotive sponsors (OEMs, tool suppliers) seeking tangible technical skills.

## Partnership & Sponsorship Strategy

### High-Fit Partner Categories
WCP should target partners who benefit from the "technician pipeline" crisis.
* **OEMs:** Ford, Toyota, and Stellantis have massive foundation budgets for STEM. Toyota's "Driving Possibilities" initiative grants up to **$9.3 million** regionally [26].
* **Suppliers:** Snap-on, Goodyear, and Michelin. Goodyear recently signed a **$25M** NASCAR sponsorship [27], indicating budget availability for authentic racing alignment.
* **Tech/Esports:** iRacing and Fanatec. With WCP's simulator component, there is a direct line to the booming esports market.

### Inventory Valuation
Using collegiate Formula SAE and youth motorsports as proxies, WCP can structure tiered packages:

| Asset Tier | Valuation Range | Includes |
| :--- | :--- | :--- |
| **Presenting Sponsor** | **$35k – $75k** | Naming rights (Gala/Race), VIP hospitality, docu-series credits. |
| **Platinum (Livery)** | **$16k – $25k** | Large logo on vehicle (144" area), recruiting access, shop tours [6] [7]. |
| **Gold (Track)** | **$8k – $15k** | Medium logo, paddock activation, social media features [6]. |
| **Silver (Recruiting)** | **$4k – $8k** | Resume book access, internship pipeline, small logo [6]. |

**Key Insight:** Corporate sponsors are increasingly demanding ROI. 45% of brands renegotiated deals in 2024 due to cost pressures [28]. WCP must provide data on student placements and media impressions to justify these tiers.

## High-ROI Events Plan

### 1. BMW/NYC Fundraising Gala
* **Concept:** High-end networking at BMW HQ or a luxury venue like Lamborghini Lounge NYC [29].
* **Revenue:** Ticket sales + "Paddle Raise" for specific items (e.g., "Fund a Engine Kit").
* **Benchmarks:** NYC fundraising venues average **$245/hour** [30]. Target a net margin of **50%+**.

### 2. Watkins Glen Track Experience
* **Concept:** Corporate track day where sponsors drive their own cars or ride in WCP builds.
* **Logistics:** Track rental requires **$1M/$2M** liability insurance [31]. Golf cart rentals range from **$685–$955** [31].
* **Revenue:** Sponsorships + per-car entry fees (market rate ~$1,800/day for rentals) [32].

### 3. Mecum Auction Feature
* **Concept:** Selling student-built cars to fund the next year's program.
* **Precedent:** WCP featured a collection at Mecum Harrisburg 2025 [33].
* **Risk:** Auction prices are volatile. WCP should cap reliance on auction revenue to **<15%** of the total budget to avoid shocks.

## Digital Fundraising & Community Strategy

### Content-Led Growth
* **Docu-Series:** The "From Zero to Hundred" documentary is a prime asset [34]. WCP should serialize this content for YouTube/TikTok to drive awareness.
* **Livestreaming:** Use Twitch or YouTube Live for "First Start" or "Dyno Day" events. Creators like Jacksepticeye have raised millions for charity; a "build-a-thon" stream could engage the sim-racing community [35].

### Recurring Giving Program ("The Pit Crew")
* **Tactic:** Launch a branded monthly giving program.
* **Incentive:** Exclusive behind-the-scenes content, name on the car for donors >$25/month.
* **Impact:** Monthly donors have retention rates of **87%+** compared to <45% for one-time donors [14].

## Regulatory & Risk Management

### Compliance Roadmap
* **Multi-State Registration:** 41 states require registration to solicit funds. Online "Donate Now" buttons can trigger this under the **Charleston Principles** if WCP targets out-of-state donors [10].
* **Vehicle Donations:** Strict IRS rules apply. For vehicles valued over $500, WCP must provide **Form 1098-C** to the donor within 30 days of sale [9]. If the car is sold at auction (an "unrelated use"), the donor's deduction may be limited to the sale price, not the fair market value [36].
* **Raffles:** Online raffles are heavily regulated in NY and often require a license if net proceeds exceed $5,000 [37] [38].

### Risk Register

| Risk | Impact | Mitigation Strategy |
| :--- | :--- | :--- |
| **Revenue Concentration** | High (99% program revenue) | Diversify to 30-40% contributions; build 3-month operating reserve. |
| **Auction Volatility** | Medium | Pre-sell sponsorships to cover build costs; do not rely on sale price for operating budget. |
| **Donor Fatigue** | Medium | Focus on monthly giving; leverage "One Big Beautiful Bill" (2026) universal deduction messaging [39]. |
| **Compliance** | High | Audit state registrations; standardize vehicle donation receipts (Form 1098-C). |

## Impact Framework & Storytelling

To win grants and corporate deals, WCP must prove its "Workforce ROI."

### Logic Model & KPIs
* **Inputs:** Factory Five kits, Teaching Artists, Funding.
* **Activities:** Car build, Marketing plan, Track days.
* **Outputs:** Completed car, Pitch deck, Media assets.
* **Outcomes:**
 * **Technical:** ASE/OSHA certifications.
 * **Academic:** Matriculation to Alfred State (Target: **20%** of seniors).
 * **SEL:** Improvement in DESSA-HSE scores (Target: **+8-12%**) [40].

### SROI (Social Return on Investment)
Youth workforce programs typically deliver an SROI of **2.6x – 2.7x** (returning ~$2.70 in social value for every $1 spent) [41] [42]. WCP should track alumni earnings to calculate this specifically for their program, highlighting the premium for STEM careers ($62k vs $43k avg) [43].

## Strategic Growth Plan (2026–2029)

**Goal:** Transform from a regional NY success to a national workforce development leader.

* **Phase 1 (2026-2027): Stabilize & Standardize**
 * Rebalance revenue to 25% contributions.
 * Launch "The Pit Crew" monthly giving.
 * Secure 2 multi-year corporate partners (e.g., Tool/Tire category).
 * Standardize the "Chapter in a Box" curriculum for expansion.

* **Phase 2 (2027-2028): Expand Footprint**
 * Expand to 2 new states (target automotive hubs like MI, IN, or NC).
 * Achieve $2M+ annual revenue.
 * Hire a dedicated Development Director.

* **Phase 3 (2028-2029): National Scale**
 * National media partnership (docu-series distribution).
 * Alumni network driving mentorship and donations.
 * Revenue mix: 38% Contributions / 44% Program / 18% Events.

**Immediate Action:** WCP must immediately address its revenue imbalance. The reliance on program revenue is a vulnerability in a volatile economy. By pivoting to a diversified model backed by corporate workforce partnerships and recurring individual giving, WCP can secure its future on and off the track.

## References

1. *Giving USA 2025: U.S. charitable giving grew to $592.50 billion in 2024, lifted by stock market gains | Giving USA*. https://givingusa.org/giving-usa-2025-u-s-charitable-giving-grew-to-592-50-billion-in-2024-lifted-by-stock-market-gains/
2. *Giving USA 2024: A Closer Look at the Education Subsector*. https://blog.stelter.com/2024/10/16/giving-usa-2024-a-closer-look-at-the-education-subsector/
3. *STEM Education in K-12 Analysis Report 2026: $96.37 Bn Market Opportunities, Trends, Competitive Landscape, Strategies, and Forecasts, 2020-2025, 2025-2030F, 2035F*. https://finance.yahoo.com/news/stem-education-k-12-analysis-104000744.html
4. *Winners Circle Project - Nonprofit Explorer - ProPublica*. https://projects.propublica.org/nonprofits/organizations/851395644
5. *Data Reveals 2024 Charitable Giving Neared All-Time High - NonProfit PRO*. https://www.nonprofitpro.com/article/data-reveals-2024-charitable-giving-neared-all-time-high/
6. *2025 – 2026 Sponsor Guide | Purdue FSAE*. https://engineering.purdue.edu/fsae/wordpress/wp-content/uploads/2025/07/Purdue-FSAE-2025-26-Sponsor-Guide.pdf
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8. *Key Findings | M+R Benchmarks 2025*. https://mrbenchmarks.com/key-findings
9. *Instructions for Form 8283 (Rev. December 2025)*. https://www.irs.gov/pub/irs-pdf/i8283.pdf
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15. *Fetched web page*. https://winners-circle.org/
16. *What We Do – Winners Circle Project*. https://winners-circle.org/what-we-do/
17. *Winners Circle Project - Factory Five Racing*. https://www.factoryfive.com/galleries/shows-events/winners-circle-project/
18. *BMW/NYC fundraiser gala – Winners Circle Project*. https://winners-circle.org/event/bmw-nyc-fundraiser-gala/
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31. *Watkins Glen International. We are ...*. https://www.imsa.com/wp-content/uploads/sites/32/2024/05/08/2024-Sahlens-Six-Hours-Hospitality-Packet.pdf
32. *Track Car Rentals — The Little Speed Shop*. https://www.thelittlespeedshop.com/track-car-rentals
33. *The Winners Circle Project: Remarkable Student-Built Cars Headline Mecum Harrisburg 2025*. https://www.mecum.com/articles/winners-circle-project-harrisburg-2025/
34. *‘FROM ZERO TO A HUNDRED’ a Winners Circle documentary premieres on June 16 - Owego Pennysaver Press*. http://www.owegopennysaver.com/PS/2023/06/06/from-zero-to-a-hundred-a-winners-circle-documentary-premieres-on-june-16/
35. *How To Get A Piece Of The Online Influencer Fundraising Boom*. https://www.forbes.com/sites/davidhessekiel/2025/10/28/how-to-get-a-piece-of-the-online-influencer-fundraising-boom/
36. *Charity auctions | Internal Revenue Service*. https://www.irs.gov/charities-non-profits/charitable-organizations/charity-auctions
37. *Charitable Gaming | Gaming Commission - NY.Gov*. https://gaming.ny.gov/charitable-gaming
38. *Raffles | Gaming Commission - NY.Gov*. https://gaming.ny.gov/raffles
39. *2026 Giving Outlook: Resilient Donors Drive Growth Amid Shifts In Philanthropy - Foundation Source*. https://foundationsource.com/newsroom/press-releases/2026-giving-outlook-resilient-donors-drive-growth-amid-shifts-in-philanthropy/
40. *Branching Minds Partners with DESSA for a Complete SEL Solution*. https://www.branchingminds.com/dessa-sel
41. *Youth Work Matters Social Return on Investment Study*. https://www.yacvic.org.au/assets/Uploads/Youth-Affairs-Council-Victoria-Social-Return-on-Investment-Study-of-Youth-Work-Final-Report-V2.pdf
42. *Analyzing the Social Return on Investment in Youth Mentoring ...*. https://www.lcc.mn.gov/inactive/ladder/CSworkgroup/SROIMentor.pdf
43. *FIRST Impact | Proven STEM Education & Engagement Outcomes*. https://www.firstinspires.org/about/impact